Company Profile

"There are thousands of people looking for him in the crowd, and when they look back, the man is in a dim light."

The name of Baidu Company is taken from the famous lyrics of the Southern Song Dynasty poet Xin Qiji, "Sapphire Case · Yuan Xi".

Baidu's conference room is called the Sapphire case, the word name is filled with words, and the Baiyu case is about Baidu. This Internet giant seems to have a poetic flavor, but also adds a bit of legendary color.

Baidu's core technology is to analyze search technology, send you a search engine, I hope you find your heart, the name and business complement each other; Baidu's logo is a bear footprint, taken from "hunters search for bear claws", and search, search The meaning is also very appropriate.


Baidu founder Li Yanhong worked for other portals from the beginning of the business, to experience the owed money of other companies, the long winter of the Internet industry, the strong competition of foreign rivals, the unfavorable business development in various fields... all kinds of growth frustrations and distress Instead of knocking him down, he has repeatedly turned the danger into an opportunity, and finally achieved the world's largest Chinese search engine and today's "BAT" three-legged pattern


Baidu's name, Baidu's technology, Baidu's spirit, all in today's booming Internet, Xin Qiji's leisurely leisure, wrote the most beautiful music in the Internet field, the Baidu people's perseverance and perseverance in hard work Got it all out.


development path

Once: Silicon Valley returned, sent to the portal (2000-2001)

Li Yanhong, Chairman and CEO of Baidu, studied undergraduate degree in Information Management at Peking University. He graduated from the University of New York at the University of New York with a degree in Computer Science. He has served as a senior consultant of Dow Jones and a real-time financial information system design for the online edition of The Wall Street Journal. And an internationally renowned Internet company - a senior engineer at Infoseek. Judging from Li Yanhong's early experience, he is not only an uncompromising technology in the search field. He has been educated in the United States for many years and has been influenced by the good entrepreneurial atmosphere of Silicon Valley. He also has the pioneering spirit that an entrepreneur should have. . In the era when the Internet is surging, the appearance of Li Yanhong can be said to be the hero of the times, the integration of the world and the integration of the people, this has the indomitable history of Baidu's entrepreneurship, and persistence in the history of business.

In 2000, Li Yanhong found the original partner Xu Yong, the original honest partnership investment company and the Peninsula Fund two VCs, the original Baidu Seven Musketeers, so the original Baidu was in the 1414 and 1417 suites of Peking University Resources Hotel. Start.

In May 2000, Baidu's first Chinese search engine was born, which can search 5 million web pages. At the end of May, Baidu ushered in the first customer, Silicon Valley Power, which marked Baidu's entry into the Chinese search technology service field. In August of the same year,, one of the hottest portals in China, became a customer of Baidu. Then, Baidu ushered in important website customers such as Sina, NetEase, 263, and TOM.

Baidu, which has just started at this stage, mainly searches for other people's websites and earns a service fee. Although the results are not bad, compared with Baidu in the future, it is really a slap.

Second degree: initial steady pace, but encounter cold current (2001)

In the summer of 2001, after more than a year of painstaking efforts, Baidu made 80% of its portals become its own customers, monopolizing the domestic portal search engine technology service market.

However, there are unexpected events. Around 2001, the emerging Internet industry encountered an unprecedented cold snap, the Internet bubble broke, and the entire industry fell into a depressed bottom.

After the accumulation in the early stage, Baidu has a certain ability to resist the cold current, and is also constantly looking for new performance growth points. I tried to make software, developed and sold CDN software (Internet content distribution system), and got involved in online games, text messages, etc. However, the days were tight, everyone only wanted to survive, and the new business did not start.

Third degree: Sina owes money, self-supporting portal (2001-2002)

It is gold that will shine sooner or later, and it is the hero who will stand on his own in the morning and evening.

On September 22, 2001, Baidu officially launched the independent search engine website for end users, and the Baidu bidding ranking system was officially launched.

The launch of the Baidu bidding ranking system has undergone a tortuous process. In 1998, was the first to push the paid rankings with great success. Li Yanhong tried to follow suit, but he was unanimously opposed by the directors and investors. Li Yanhong was firmly determined to take the bidding route, lose his temper, claim to turn off Baidu, etc. In the end, the investor retreated, claiming that "it is your attitude and not your argument that touched us."

At the beginning of 2002, Baidu set a sales target of 6 million for the whole year.

In March 2002, the famous Sina shutdown event occurred. At that time, Sina was in arrears with Baidu service fees for a long time, which seriously affected Baidu's normal operation. Baidu was able to push the boat, and everyone who posted on Sina's homepage could only see: "Sina arrears, Baidu downtime, if you need better search results, Please visit" and successfully recruit a large number of customers from, the largest portal in China.

The final fact proves that the bidding ranking has become a weapon for Baidu to expand its territory, and has welcomed a large number of domestic and international important customers for Baidu. In December, well-known companies such as Konka, Lenovo and Coca-Cola became Baidu customers.

Four degrees: channel construction, opening up and expanding territory (2002-2003)

In April and May of 2002, the bidding ranking business began to grow rapidly. Zhu Hongbo, the vice president of the Hampoo Management Consulting Company and the former UF executive, officially joined Baidu in May as the senior vice president, responsible for the market and enterprise software business. Zhu Hongbo was the first professional manager introduced after the establishment of Baidu. Baidu’s bidding focus began to shift to channel construction.

In the past two years from 2002 to 2003, Baidu vigorously carried out various marketing activities and businesses, such as lightning plan, search for monopoly, IE search partner, mp3 search, "live search, change life" party, google vs baidu, popular The easy-to-understand game is deeply rooted in the hearts of the people. With the business model of bidding rankings, Baidu search has spread all over the country. Baidu's performance has spurred growth in the past two years, laying a solid foundation for the subsequent listing and expansion of new business.

Five degrees: search for the peak, stock market legend (2002-2005)

At the end of 2003, Baidu began preparations for listing, and Credit Suisse First Boston and Goldman Sachs were the lead underwriters.

In 2004, Baidu’s internal share split was split into two and was valued at US$150 million. On June 15, the same year, eight venture capital institutions including one of the top three venture capitalists in the United States invested about $14.7 million in Baidu.

Baidu's stock price was initially set at 17-19 US dollars, after discussion rose to 21-23 dollars, and finally to 27 dollars.

On August 5, 2005, Baidu became listed on the NASDAQ. The stock price opened at US$66, and the trading floor showed US$72. After that, the price rose all the way, and the closing price of the day was US$122.54. Li Yanhong holds a 22.9% share of Baidu and is worth more than $900 million.

Baidu IPO achieved: the first Chinese stocks whose stock price broke through 100 US dollars; the first Nasdaq market broke the $100 stock since the IPO market; the top ten stocks with the most revenue in the history of US stocks One of the best-performing companies on the first day of overseas companies listed in the US.

On December 22, 2005, in the "2005-2006 China Internet Industry Brand Survey", Baidu won the title of "Chinese Search Engine First Brand", Baidu Map Search and Baidu Music Search also won the first title. In August 2004, Baidu’s navigation website, Hao123, also ranked first in the “Website Navigation” category.

Six degrees: Keep improving and go further (2006)

In 2006, Baidu was founded on the 6th anniversary. After the listing, Baidu entered a relatively stable development period. It only needs to continuously improve itself and improve itself on the basis of the main business search, which can make the company take the first place in the Chinese search field.

On July 13, 2006, at the first Baidu World Congress, precision advertising was officially launched. In the design of accurate advertising, Baidu noticed how to protect the privacy of users. Li Yanhong explained that Baidu is based on cookies to record user search behavior, although knowing what kind of product this user might buy, but does not know who this user is. Baidu has never really recorded the user's private information, and will not provide advertisers with any customer or consumer's private information. Baidu only sorts the audience for a relevant advertisement.

Accurate advertising is Baidu's further intensive research in the search advertising business after the auction ranking.

Seven degrees: set sail with the wind, e-commerce (2006-2016)

In 2006, Alibaba, HC, Amazon, eBay and other domestic and foreign e-commerce giants set off a wave of competition for the e-commerce market.

In 2007, Yu Jun, vice president of Baidu products, said, "Baidu will use C2C as a breakthrough in e-commerce." Baidu adopts the "ESE model", which is based on search engine-based e-commerce. Baidu, which started as a search, is also the most advantageous tactic.

On September 10, 2008, Baidu announced that its C2C payment platform will be named “Baifubao”, and Baifubao will be released along with Baidu C2C platform.

On October 18, 2008, Baidu C2C trading platform - "Baidu has ah" internal test version officially launched, at this moment, Baidu announced that it has entered the e-commerce field for just one year. The online version of the internal test marks that Baidu officially entered the online shopping field.

On September 8, 2008, Taobao announced the blocking of Baidu search in the name of “to eliminate bad business fraud”. Baidu also did not show weakness, immediately responded, for Taobao to completely ban Baidu "crawler" to crawl the page, Baidu opened up a green channel, allowing sellers to directly submit the link address of the online store page to Baidu index library, and no longer need Baidu The "reptiles" were crawled in the past.

In January 2009, Baidu and launched a small orange light online donation platform.

In July 2009, Beijing Telecom and Baidu's online shopping platform "have" joined forces, and "Beijing Telecom's official flagship store" officially launched on the "Yes" platform.

On March 31, 2011, Baidu’s “Yes” mall was officially closed. However, Baidu did not loosen the fat of online shopping. In 2014, it officially completed the acquisition of glutinous rice and began the O2O layout.

In 2015, after a year, Baidu formed a new O2O layout: "two models, three entrances." The two modes refer to search (user active) type O2O (direct number) and display (user passive) type O2O (Baidu glutinous rice); three platform entries refer to Baidu glutinous rice, mobile phone Baidu (and its life +), Baidu map.


Users who use display O2O (such as Baidu glutinous rice) to find services account for up to 92.1%, and users who use search O2O (such as direct number) to find services account for only 7.9%. Among the three entrances, Baidu glutinous rice users use the highest frequency, accounting for 41.6%, followed by Baidu map, accounting for 39.3%, once again mobile phone Baidu search, accounting for 18%, and finally mobile phone Baidu life + (mainly connected Into Baidu glutinous rice), accounting for 1.1.%.

In terms of funds, Li Yanhong announced that he would invest 20 billion yuan in Baidu's glutinous rice business from the account of 50 billion yuan in three years to expand users, build business ecosystem and enhance user experience. In the determination, after Baidu insisted on expanding O2O, the financial report released and the first announcement of e-commerce transaction volume caused the stock price to fall all the way, from more than 200 US dollars to more than 160 US dollars.

Baidu's initial follow-up to e-commerce, followed by desperation, and now gradually faded out, to a certain extent, failed to predict the situation of e-commerce in advance, missed the best time.

Octave: Baidu Data Baidu Cloud (2012-2016)

On March 23, 2012, Baidu held a developer conference and officially released Baidu Cloud Strategy. On September 2, at the 2012 Baidu World Congress, Baidu officially launched a personal cloud service. On November 26 of the same year, Baidu's personal cloud service users reached 20 million, and the total number of cloud storage files exceeded 1 billion.

On May 7, 2013, Baidu introduced the national code center data after introducing the core data of the State Food and Drug Administration, China Household Electrical Appliance Maintenance Association, China Aviation Association, China Banking Association, Beijing Municipal Health Bureau and other authorities. Check the organization's "identity card".

On September 8, 2015, Baidu World Congress was held at China World Hotel. Bai Jin Senior Vice President Wang Jin introduced the open strategy of Baidu's “Big Data + 3600 Line” in the “Big Data and Artificial Intelligence” sub-forum. Baidu will Connect 3,600 lines of big data to make big data a new commercial energy source and increase the core competitiveness of 3,600 lines.

Using big data, the combination of online and offline services will generate the power of "nuclear fusion." Taking the offline retail industry as an example, Baidu's continuous accumulation of data enables big data analysis to provide consumers with a personalized experience. Specifically, big data can analyze the consumer's gender, interests, things they like, the community they live in, the transportation to the mall, and the malls they usually visit. Baidu cooperated with Chaoyang Joy City to send personalized promotional SMS messages to members, helping Chaoyang Joy City's personalized promotion plan to increase sales by 12%.

Baidu and Guojin Securities have cooperated in big data finance and achieved good results. Financial investment decisions need to enter a multi-dimensional analysis. In the future, Baidu will also establish a new quantitative fund with Guojin Securities, with a scale of 5 billion to 10 billion. between.

At the same time, big data decision-making combined with Baidu brain, face recognition, image recognition and speech technology, developed a public welfare wearable device that helps blind people perceive the real world - Baidu DuLight.

Big data business is Baidu's powerful auxiliary business, which has greatly promoted the development of O2O, finance and artificial intelligence. In 2014, Baidu opened up the big data engine to provide external data computing and processing capabilities. In 2015, Baidu's "Big Data +" open platform took it to a new level, opening up macro data and group portraits.

Nine degrees: information integration, capital financing (2013-2016)

On April 3, 2014, Baidu announced that it has obtained a fund sales payment license, and officially provided fund third-party payment settlement services for fund companies and investors.

On December 14, 2015, Baidu announced the formation of a Financial Services Business Group (FSG) consisting of consumer finance, wallet payments, Internet securities, Internet banking, and Internet insurance.

During the two years from 2015 to 2016, Baidu has established Baixin Bank Co., Ltd., Baian Insurance, Baidu Private Equity Crowdfunding Platform Baidu Baizhong, “Baijin Internet Financial Assets Trading Center”, Baidu Venture Capital, Baidu Capital and other financial platforms. By the wave of Internet finance, Baidu also tried to make a big difference in the financial field through the convenience of data information search.

Ten degrees: artificial intelligence, ready to go (2013 - 2016)

Since 2013, Baidu has established artificial intelligence laboratories in Beijing and Silicon Valley, and has released a leading deep learning platform to build a comprehensive artificial intelligence research and development system, which is considered to represent the highest level of domestic artificial intelligence research and development.

In December 2015, Baidu established the Automated Driving Division, and the unmanned vehicle became a typical product of Baidu Artificial Intelligence.


In 2016, Baidu launched the smart car strategy, developed Baidu brain AI platform and medical brain, and established “Baidu Search Company” to separate the old business and concentrate on developing innovative business, internet finance business and artificial intelligence business.

With Baidu's penetration in the field of artificial intelligence, Baidu's mobile search, Baidu Finance, Baidu O2O and other current businesses are showing rapid growth. Baidu also has a tendency to transform into artificial intelligence technology companies.


1, Baidu search company

Baidu search company was established in 2016, including search business group (SSG), mobile service business group (MSG), and Xiang Hailong as general manager. Among them, the search business group includes: hao123 business and team, search business group, Baidu glutinous rice, Baidu take-out, etc.; mobile service business group includes: paste bar and mobile game business, mobile cloud business department, LBS business department.

Baidu is the first choice for Internet users to use search engines. It is also the world's largest Chinese search. The search business has brought huge revenues to Baidu all the year round, and it also supports Baidu's investment in other strategic locations. Search revenue includes: auction ranking, hot zone revenue, image promotion revenue, brand area revenue, online advertising revenue (precise advertising, full-traffic advertising, integrated advertising), Baidu Union revenue.

O2O businesses, which have been placed on high expectations, including glutinous rice, takeaways, and straight-through numbers, seem to be not optimistic. Baidu's transfer to the mobile side has done a good job, and mobile users have greatly exceeded the number of users on the PC side. From PC to mobile Internet, Baidu is late in BAT, but it is not inferior to the other two.

As Li Yanhong said, after the two years of PC transformation to mobile Internet, at the end of 2014, Baidu’s revenue was more than 50% from the mobile end, which was created by users through mobile phones. “This is not the case in mainstream Internet companies. We are the first one."

2. Emerging business group

Baidu's emerging business group includes: international business unit, emerging business and consumer business, Baidu big market public relations and government relations.

In order to avoid degeneration into a long tail flow import with poor liquidity, Baidu does not hesitate to support new businesses, including iQiyi, Anjuke, People's Network, Qunar, and glutinous rice. However, each vertical industry has its own unique genes. Although Baidu's money and traffic are deterrent in the short term, it is difficult to overcome the vertical industry leader with unique genes in the long run.


Of course, there are also bright-looking businesses, such as iQiyi. iQiyi's FY16 revenue was RMB11.3 billion, which was higher than the estimated 6%, and the operating loss was lower than expected. The loss rate was 24.5%, which was significantly lower than the 45% in FY2015. iQiyi is expected to achieve year-on-year growth in 2017. Although iQiyi is constantly investing a lot of content, under the strong traction of paid subscription revenue and operating leverage, it is expected that the loss will continue to narrow, and it will achieve breakeven in FY2019, which may become the first profitable video. platform.

For Baidu, iQiyi is no longer a financial burden, but a new growth point. Once listed, it will bring an unpredictable return to Baidu. At the same time, from a strategic point of view, iQiyi is not only the key to Baidu's construction of the entertainment sector, but also one of the core areas of Baidu's content production and distribution. Aiqiyi's small ecology with IP content as its core and Baidu's big content ecosystem complement each other, which will boost Baidu's overall revenue growth.


3. AI technology platform system

From 2014 to 2016, Baidu's R&D investment in artificial intelligence increased year by year, and R&D costs accounted for 12.9%, 14.2% and 15.3% of total revenue, respectively.

Baidu has four Silicon Valley Artificial Intelligence Labs (SVAIL), Beijing Deep Learning Lab (IDL), Beijing Big Data Lab (SDL) and AR Labs, which are enough to support Baidu's AI business at the research level.

(1) Speech recognition

At present, Baidu is in the leading position in the industry in speech recognition.

In a quiet environment, the accuracy of Baidu voice Mandarin speech recognition has reached 97%, exceeding the hearing level of normal people. "Fortune" magazine published a publicly in 2016, introducing 404 items of Baidu voice technology public patents, accounting for 57% of the number of public patents issued by domestic intelligent voice companies. Baidu also launched a mobile phone input method called TalkType, which can use voice as the main input method. There is also a SwiftScribe web application that converts audio files into text, which is 1.67 times faster than manual shorthand.

(2) Image recognition

Image recognition, like speech recognition, is a key area of development for Baidu.

Baidu face recognition technology can realize 72 face feature point detection and real-time tracking, and the recognition accuracy rate reaches 99.77%. At the same time, Baidu's image recognition can analyze the user-uploaded food pictures within 100 milliseconds, looking for visual features that distinguish between dishes and images in the library. The recognition rate of food pictures has reached 90%, which not only distinguishes the high-similar dishes of Kung Pao Chicken and Sauce Chicken, but also generates calorie tips, intelligent emotional scores and so on. Li Yanhong has publicly stated that Baidu's image recognition technology can identify more than 300 different breeds of dogs.

(3) Unmanned vehicle

Baidu has set up a separate business group IDG for the unmanned vehicle business - Baidu Smart Driving Business Group. At the end of 2015, Baidu unmanned vehicles achieved full-automatic driving under mixed road conditions of urban roads, loops and highways. In September 2016, Baidu obtained a road test license for automobile driving in California.

(4) DuerOS

DuerOS is of great significance to Baidu. This is Baidu's first time to export its own set of standards to the industry through the underlying system. It is a dialogue-based artificial intelligence operating system launched by Baidu. DuerOS has more than 70 capabilities in 7 categories, supporting mobile phones, TVs, speakers, cars, robots and other devices, enabling voice control, daily chat, O2O services and other functions, while supporting the ability of third-party developers to access.

(5) Baidu input method

Baidu input method is based on semantic analysis and is based on Baidu data mining and Chinese word segmentation technology. Baidu input method version 4.0 further strengthens the concept of intelligent input.

(6) Small robot

The small robot is Baidu's first intelligent hardware robot. Its main functions include natural language understanding, intelligent interaction, and voice vision. It integrates the vast majority of Baidu's current artificial intelligence technology and products.


(7) Medical brain

The medical industry needs more sophisticated operations, smarter data processing, and analysis, enabling artificial intelligence to be used in this area.


Baidu's AR mainly studies the cooperation of image recognition, 3D perception and tracking, human-computer interaction, 3D rendering and virtual and real fusion. From the product side, Baidu launched the Audi open platform Du Mix for developers, including the AR SDK and AR editor.

4, smart driving business group

The Intelligent Driving Business Group (IDG) was established by the Automated Driving Division, the Smart Vehicle Division, and the Internet of Vehicles business. The President and Chief Operating Officer of Baidu Group Lu Qi is also the General Manager.

The Baidu driverless car project started in 2013 and was led by Baidu Research Institute. Its core technology is “Baidu Auto Brain”, which includes four modules: high-precision map, positioning, perception, intelligent decision-making and control. Baidu will use a range of technologies such as existing big data, maps, artificial intelligence and Baidu brain to apply to driverless cars.

Baidu driverless cars can automatically identify traffic signs and driving information, with radar, camera, global satellite navigation and other electronic facilities, and install synchronous sensors. As long as the owner enters the destination into the navigation system, the car can automatically travel to the destination. During the driving process, the car will upload the road condition information through the sensing device, and perform real-time positioning analysis on a large amount of data to judge the driving direction and speed.

At the beginning of December 2015, Baidu completed the road test of the driverless car mixed road, and then announced the official establishment of the autonomous driving division on December 4, with three years of commercial and five-year mass production. This is also the first business of Baidu artificial intelligence to reach the applicable level.


5. Financial services business group

On December 14, 2015, Baidu announced the formation of a Financial Services Business Group (FSG) consisting of consumer finance, wallet payments, Internet securities, Internet banking, and Internet insurance.

Taking Baidu's financial business as an example, Zhu Guang, senior vice president of Baidu, said that Baidu's technology genes are being fully injected into Baidu Finance. Baidu has a good Baidu brain and artificial intelligence technology, and these technologies are applied to the financial field, in the financial field. Every 1% increase in revenue is faced with a huge fortune, such as every 1% reduction in bad debts, which may mean hundreds of millions or even billions of profits.


Industry overview

"Foreign affairs are not determined to ask Google, and Baidu is inevitably asked." As the world's largest Chinese search engine, Baidu's role in the daily life of Chinese people is irreplaceable, not only in the domestic search field, but also in the global Chinese search field. Overlord.


Although there are local competitors such as Shenma, 360, and Sogou search in the domestic market, there are also foreigners such as Google and Bing, but Baidu still firmly holds more than three-quarters of the market.


In the domestic search engine market segment, 360 search seems to work hard on the PC side, but still not even half of Baidu's; and on the mobile side, Baidu's market share is as high as 83%, far from the first The two gods are 6.38 times as many. Compared with the traditional PC, the mobile terminal obviously has a larger user base and a broader market prospect.


From the perspective of the global market, Baidu's situation is not so bright, and the market share is only a fraction of the global search engine king Google. Since English is the most widely spoken language in the world, Google has a strong first-mover and language advantage in English as a search vehicle, and it has almost monopolized the global search market.

Baidu is obviously not satisfied with the Chinese search for a unique situation. In March 2007, November 2009, and July 2014, it launched online Baidu, Korean Baidu, and Portuguese Baidu, trying to expand in other languages. .


Financial overview

Baidu’s business situation in the past 10 years has been generally good, but there seems to be some signs of bottlenecks in growth. As the leader of Chinese search engine, Baidu maintains an absolutely monopolistic market position. However, considering the lack of space in the search engine market, Baidu needs to explore other new fields and develop new businesses in order to achieve further rapid growth of the company's value.


Baidu's net profit in 2015 increased significantly. The reason was that the investment income obtained from the merger transaction between Qunar and increased greatly. If the impact of this matter was removed, Baidu's net profit growth in the year was actually lower than that of the previous year. It also shows that the company is currently facing a certain growth dilemma.



Advantages and prospects

search engine

This is undoubtedly the biggest advantage of Baidu technology. At the same time, it has the patent of "chain search". Baidu's Chinese search development is in full swing, and it has a monopoly position in the domestic market. At the same time, it actively develops other small language search engines and comprehensively deploys the global search engine. Market.

Investing in emerging businesses

Baidu is constantly trying new areas, has been eager to try in different fields, relying on the huge traffic of search engines, and often has advantages when entering other businesses, which is also the unparalleled advantage of the "BAT" Big Three. The Internet has ridiculed: "The future belongs to entrepreneurs, but in the end it belongs to BAT."

Internet banking

Internet finance is a new thing that arises soon. It relies on powerful search technology and a macroscopic and accurate database. It has a better grasp of finance, especially quantitative investment. At the same time, with the help of multi-party traffic portal, it is easier to make large-scale business such as payment and wealth management. Start up.

artificial intelligence

From the sci-fi into the reality, from industrial machines to everyday households, the trend of artificial intelligence is about to become an indisputable fact. Baidu's data is rich, and its data computing ability is world-class, and it is also willing to invest in hardware. In the past two years, Baidu has not only invested a lot of money to carry out artificial intelligence business, but also developed smart cars and AI brain platforms. At the same time, it actively builds the Shaoshuai plan and tries to build a top-level artificial intelligence team to improve the talent competitiveness in this field.

Risk and crisis

Industry competition

There are also some small search engine companies in China. Although the market share is not high, they are also smashing the big cake dominated by Baidu. The international market is still Google's leading position, which is a constraint on Baidu's globalization strategy.

Negative impact of bidding

The Wei Zexi incident once pushed Baidu promotion to the forefront. Bidding search is increasingly facing moral hazard, which has caused Baidu's public image to plummet, causing tremendous damage to the brand and even causing a crisis of trust such as a sharp fall in stock prices.

Internet innovation

The information age is changing, Kodak camera lost to digital cameras, Nokia lost to Apple, an Internet company, even if it is so good, it should be in times of danger, keeping up with the pace of the times, will not be caught up by competitors or overtaking.

talent loss

While Baidu vigorously recruited top talents of artificial intelligence and developed artificial intelligence business, it also experienced a certain pressure of brain drain. Yu Kai, deputy dean of Baidu IDL, resigned and founded Horizon Robot Company. Chief scientist Wu Enda resigned. Baidu "Little Shuai" Gu Jiawei, Baidu IDL Director Architect Huang Chang, youngest Baidu senior scientist Dai Wenyuan, Baidu's youngest T10 engineer Lou Tiancheng Wait for important talents to be dug, or create artificial intelligence companies yourself...

company information

Company Name Baidu Network Technology Co., Ltd.

Time to market 2005-08-05

Official website

management team

Chairman of the Board of Directors Li Yanhong

CEO Li Yanhong

Chief Financial Officer Li Wei

Listed exchange

NASDAQ Stock Exchange

Industry Internet Software and Services

Address Baidu Building, No. 10 Shangdi 10th Street, Haidian District, Beijing

Li Yanhong, the largest shareholder

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